WAYNESBORO, VA – Since 2010, our team has operated our small kombucha business on a shoestring, bootstrapping our way into 150+ account locations throughout Virginia, Maryland, and D.C. in kegs and refillable glass bottles. With your support, our consistently delicious kombucha, sustainable mission, and reliable customer service has earned us the title of “Best Non-Alcoholic Beverage in the Blue Ridge” from readers of Blue Ridge Outdoors Magazine, as well as the national “Outstanding American Manufacturing Small Business” award presented by the SCORE Association. Now our collective efforts are propelling our earth-friendly beverage into four more states. Beginning this week, Whole Foods Market will be offering five flavors of Blue Ridge Bucha in all 58 of its Mid-Atlantic stores in D.C., MD, VA, PA, NJ, OH, and KY, up from the 26 stores that Blue Ridge Bucha is currently in. It’s an exciting growth opportunity for us, but not one taken lightly. One of our core beliefs has been to intentionally limit our distribution to a regional network of accounts in order to maintain a low environmental footprint and build community. With this expansion, our team is thankful to be able to continue consciously growing our partnership with Whole Foods Market while staying true to those sustainable values and processes.
“Blue Ridge Bucha is a unique kombucha that stands out on the shelves at Whole Foods Market. Ethan and Kate Zuckerman’s passion and dedication to the craft of brewing kombucha comes through in every delicious sip. Blue Ridge Bucha products have been supported in Whole Foods Market stores with in-store demonstrations and tastings, sales and promotions, and, most excitingly, new and innovative flavors that keep customers coming back for more,” says Bill Gwynn, grocery associate coordinator of purchasing at Whole Foods Market Mid-Atlantic region.
Just in time for the spring expansion, our team partnered with Builderbeast Art & Design Build to introduce a spruced up version of our bottle design in order to better represent our brewery and taproom’s locale. The new packaging’s layered color scheme is an homage to the distinctive hues that are special to the Blue Ridge Mountains and it encompasses our team’s outdoor spirit. This refreshed, minimalist aesthetic is a reflection of the tread-lightly, conscious approach that is central to our business.
Perfect for on-the-go sipping, our resealable bottle can be refilled at a discount at Blue Ridge Bucha fountains throughout the Mid-Atlantic region. Find Blue Ridge Bucha near you: https://blueridgebucha.com/where-to-buy/